That's how to buy a gift card for dummies. What I was questioning is the easiest way for the merchant to turn them back into cash. I have attempted to pay power and cable with gift cards and neither likes the vanilla cards. If I could find an easy way to convert those cards back into cash or btc I would happily add that as a payment option for assets sold by cc.io
Edit: One could use the cards to purchase amazon gift cards from gyft and then use that to fill orders at purse, the issue with that is that you end up paying 25%+ over market per BTC because of the "discount" people get for using BTC.